The Polarized Impact Brand Process
To stay relevant and win in an era of shifting paradigms, innovative leaders need to think and act in new ways. Great branding continuously evolves and results from deep foundational work that surfaces your business’ hidden potential. Our approach to brand building is simple: to lead the market and drive customer behavior, you must become an Impact Brand. We reveal the intangible essence of your culture through our collaborative process, develop breakthrough brand solutions, and create meaningful relationships with your customers, employees, and partners.
We’ve crafted the regenerative brand building process into a simple, four-step journey over 10 weeks. Our remote services allow you to either start with steps 1 and 2, then add steps 3 and/or 4, or commit to the full brand quest.
Basecamp discovery phase designed to get clarity fast. Timeline: 8 hours
Over two, half-day virtual sessions, Holly Greiff conducts the interactive workshop with your leadership team. We’ll unpack and discover your business goals, audience, brand, and gather information to inform the Impact Brand Guide (Step 2).
• Explore brand heart (purpose, vision, mission)
• Identify audience persona & brand persona
• Conduct competitor analysis & differentiator
• Achieve alignment & unite leadership team
A strategic management tool to guide decisions for the brand. Timeline: 4 weeks
Time to climb! Holly will guide you as we develop the Impact Brand Guide, bridging the gap between business strategy and customer experience. The purpose of the guide is to align your business goals and create a high level of cohesion of the master brand that is easy to understand and communicate.
• Claim market position
• Craft tagline & brand promises
• Create messaging & storytelling frameworks
• Develop look & feel of personas
Craft a compelling brand name and defined brand architecture. Timeline: 4 hours & 2 weeks
With Holly, you’ll set foot on a virtual, half-day session where we’ll co-create naming options. Next, we’ll strategically organize the architecture, focusing on the customer’s needs.
• Domain/trademark availability & guidance
• Competitor & linguistic screening
• Create a future-proof brand architecture
• Energize & strengthen leadership team
A visual and verbal guide to create the brand persona. Timeline: 4 weeks
We’re almost to the top! With your input, Holly will work with our design team to develop the Impact Brand Playbook and logo. The outcome is a cohesive visual identity system that reflects the brand’s strategic objectives, differentiates the brand from competitors, and brings the brand to life.
• Develop art direction & style boards
• Craft verbal expression (tone & voice)
• Design logo & brand identity system
• Create key visual touchpoint examples
At the end of the day, having an Impact Brand is the ultimate competitive advantage.
Take a moment to breathe in that crisp mountain air and elevated brand clarity because you did it! By embarking on this brand quest, you committed to the bold mission of transforming into a better business for a brighter future.
Now, before you head down the mountain, we’ll make sure to equip you with easy-to-use tools designed to help your brand thrive, not just survive, in the wild.
Impact Brand Thrival Kit
Three tools to bring the brand to life and thrive in the marketplace
Impact Brand Guide
A strategic management tool to guide decisions for the brand
Impact Brand Sheet
A single-page, high-level overview of the brand
Impact Brand Playbook
A visual and verbal guide to create the brand persona, plus logo files
To create a cohesive and consistent on-brand experience, simply share this branding kit with a marketing team, web designer, or social media manager.
Looking to become a sustainable brand or need referrals?
If you are interested in taking the next steps to become a sustainable business or attain the B Corp certification, we would be happy to provide you with referrals that cater to your exact needs. We have a partnership network that includes talented sustainability/B Corp consultants, ethical marketers, and eco-conscious creatives.