Polarized Branding is a boutique, purpose-driven brand consultancy led by brand strategist and creative pioneer Holly Greiff. With over 15 years of branding experience paired with our entrepreneurial spirit, we help innovative leaders and conscious founders transform their companies from being invisible in the marketplace to purposefully impactful and beloved brands.

Our motto: Don’t just disrupt; design a better future.

Elevated Clarity for Brand Regenerations

We serve brave visionaries of small and mid-size enterprises (SMEs) across multiple industries and choose to work with companies that are striving to be a force for positive change. You believe in the triple bottom line — people, planet, prosperity — and a better business model balancing purpose and profit. Whether you are a scaling startup, a young enterprise ready to level up, or a mature corporation seeking renewability, we’ll help you differentiate from your competition by reframing or re-energizing the category you’re in. Together, let’s build your Impact Brand.

By clarifying your brand from a strategic perspective, we’ll secure a spot in people’s hearts, not just their minds

1% for the Planet membership logo horizontal

Polarized Branding joins the ever-growing community of 5,000+ members coming together to protect the future of our planet. 1% for the Planet connects members with high-impact nonprofit partners that align with their values and elevate their brand story. We donate 1% of annual sales to support environmental causes.

“The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.”
Yvon Chouinard, Founder of Patagonia

Our Naming Story

Notebook illustration of logo sketches for Polarized Branding

So, why Polarized Branding? You may be thinking, why did we choose a name that has a negative connotation. For one, it may have piqued your curiosity, and two, being polarizing is actually a good thing in branding. The definition of polarization is a state in which the opinions, beliefs, or interests of a group or society no longer range along a continuum but become concentrated at opposing extremes.

The truth is, there’s power in polarization. If you try to appeal to everyone, you appeal to no one. Being vanilla is the opposite of standing out, and playing it safe is the riskiest thing you can do for your business. In a 3-second world, the last effect a brand can afford to create is indifference. You shouldn’t fear being disliked but being invisible.

How do big-name brands such as Nike, Starbucks, Ben & Jerry’s, Apple, and Patagonia dominate the marketplace? They become polarizing brands attracting a tribal following. They aren’t afraid to take a stand eliciting an emotional response that either repels or draws people in. This emotional connection matters because it can make your brand irreplaceable.

To gain more customers and make a positive impact, you first have to stand out, then build heartfelt connections.

We help your brand win hearts through bold differentiation and regenerative brand building from the inside out, transforming your business into an Impact Brand.

Want to know the meaning behind our iceberg inspired brand symbol? Learn how it relates to your business here.

Iceberg illustration and Polarized Branding logoAnimated logo of Polarized BrandingBlack notebook with embossed Polarized Branding logo and a man wearing a backwards baseball cap with Polarized Branding logo

Facing some business challenges?

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