MEET YOUR GUIDE
Holly Greiff, The Impact Sherpa
Hey trailblazer, Holly here! Just think of me as your daring, down-to-earth mountain guide who will lead you out of market invisibility to impactful brand indelibility.LET ME SHOW YOU HOW ➔
To stand out in today’s oversaturated and competitive marketplace, factoring social and environmental good into your business model won’t be enough. When it comes to branding, well-known brand strategist Marty Neumeier said it best, “When everyone zigs, zag.” We’re hardwired to notice what’s different, therefore the best brands are polarizing — they stand for something and have tribal fans because of it. In fact, 77 percent of customers buy from brands that share the same values. So what’s the key to building an impactful brand? Uncover its secret sauce.